Sunnyville Premium Licensing Apparel is a licensed apparel range inspired by global heritage and pop culture franchises, developed as a commercially distributed brand sold across youth retail channels in Australia. I worked across the design and product development of seasonal collections in collaboration with major licensed partners including Marvel, Disney, NBCUniversal, Epic Rights, and Cypress Hill as a music IP licensed under Epic Rights.

I developed graphic led apparel ranges translating licensed intellectual property into commercially structured product across apparel categories, ensuring consistency with brand guidelines while adapting assets for fashion application and retail execution.

Across each season, I contributed to range building, graphic development, colour direction, and production ready artwork, supporting the end to end development process from concept through to sampling and final product approval.

The collections were distributed through major retail and online channels including Universal Store, Glue Store, Myer, Surf Stitch, The Iconic, City Beach, and other national retailers, delivering licensed product at scale across the Australian market.

The range included direct engagement with Cypress Hill, who interacted with and signed final garments, providing artist endorsement of the collection.